MAGNÉTICA ACTIVEWEAR BOUTIQUE 2018
Concept, Naming, Branding, Packaging & Interior Design.
“Magnética” is a force of nature, it is dual, opposite poles that attract and repel each other in a constant movement, it is dynamic and static at the same time. We use this duality to represent the essence of the brand that provides multi-functional clothing to a daring woman, active and self-confident, which can be used with the same security in both their sports activities and on the street while maintaining their style.
The logo designed for magnetic is a typographic treatment of the name which is deformed by a magnetic force from left to right with greater intensity.